Affiliate Marketing Tips - How ClickBank Statistics Help You Decide the Right Product to Promote

The ClickBank Marketplace is where you can select the products you want to promote as an affiliate. When you refer customers to any of these products and generate a sale, you will earn a percentage of that purchase.

Every product listed in the ClickBank Marketplace is associated with a sales commission rate. Most percentage ranges of popular products are from 50% to 75%. When you search for products, besides searching by category, do you know you can sort them by popularity, gravity, amount earned per sale, % earned per sale, future sale amount, total amount per sale and % referred too? These statistics could possibly foretell the profitability of the product and the niche, so before you start, get a good understanding of what these terms mean.

1) Amount Earned Per Sale ($/sale)

This is the average net amount each affiliate earns per referred sale. This amount can be affected by subsequent refunds, charge backs and sales taxes. My guideline is to choose a product that pays at least $15 to $20 per sale as too low a commission is not viable if I were to use paid advertising methods.

2) Future Sale (Future $)

This is the average total rebill revenue an affiliate earns due to sales. If there are multiple rebills, this is taken as the average sum. Products with rebills will earn you recurring income after you have made the sale.

3) Total Amount Per Sale (Total $/sale)

This is the sum of all initial sales and rebills divided by the number of initial sales. It is the average total amount per sale, including all rebills that may come from the sale.

4) % Earned Per Sale (%/sale)

This is the average percentage commission earned per affiliate per referred sale. This number should be consistent unless the merchant changes their payout percentage with time. I would target a product with at least 50% commission earned per sale.

5) % Referred (%refd)

This is the percentage of the merchant's total sales that are referred by affiliates. A healthy range would be around 70% to 85%. This suggests that there are enough affiliates promoting, but not too many such that the market gets too crowded.

6) Gravity (grav)

This measures the number of distinct affiliates who have successfully converted their customers into buying the product. This number is not the actual number of affiliates, but is reflected as a weighted sum, with more current referrals carrying more weight. I would go for a product with gravity of 40 to 100 as it also shows that the conversion is good enough for affiliates to carry on promoting the product. If the gravity goes really high like 200 onwards, there may be too many affiliates competing and advertising may get overly competitive.

When I first started out in promoting ClickBank products, I was clueless about these information. I simply chose popular products from the niche I was interested in. Some had good conversion rates, while others did not make a single sale. I got smarter in my product choices after I realised that the information does help affiliates recognise the potential of the product. And the best thing is, it is always up to date according to recent sales activity!

Authored By:
Angela Tay