Affiliate Marketing Tips - How ClickBank Statistics Help You Decide the Right Product to Promote

The ClickBank Marketplace is where you can select the products you want to promote as an affiliate. When you refer customers to any of these products and generate a sale, you will earn a percentage of that purchase.

Every product listed in the ClickBank Marketplace is associated with a sales commission rate. Most percentage ranges of popular products are from 50% to 75%. When you search for products, besides searching by category, do you know you can sort them by popularity, gravity, amount earned per sale, % earned per sale, future sale amount, total amount per sale and % referred too? These statistics could possibly foretell the profitability of the product and the niche, so before you start, get a good understanding of what these terms mean.

1) Amount Earned Per Sale ($/sale)

This is the average net amount each affiliate earns per referred sale. This amount can be affected by subsequent refunds, charge backs and sales taxes. My guideline is to choose a product that pays at least $15 to $20 per sale as too low a commission is not viable if I were to use paid advertising methods.

2) Future Sale (Future $)

This is the average total rebill revenue an affiliate earns due to sales. If there are multiple rebills, this is taken as the average sum. Products with rebills will earn you recurring income after you have made the sale.

3) Total Amount Per Sale (Total $/sale)

This is the sum of all initial sales and rebills divided by the number of initial sales. It is the average total amount per sale, including all rebills that may come from the sale.

4) % Earned Per Sale (%/sale)

This is the average percentage commission earned per affiliate per referred sale. This number should be consistent unless the merchant changes their payout percentage with time. I would target a product with at least 50% commission earned per sale.

5) % Referred (%refd)

This is the percentage of the merchant's total sales that are referred by affiliates. A healthy range would be around 70% to 85%. This suggests that there are enough affiliates promoting, but not too many such that the market gets too crowded.

6) Gravity (grav)

This measures the number of distinct affiliates who have successfully converted their customers into buying the product. This number is not the actual number of affiliates, but is reflected as a weighted sum, with more current referrals carrying more weight. I would go for a product with gravity of 40 to 100 as it also shows that the conversion is good enough for affiliates to carry on promoting the product. If the gravity goes really high like 200 onwards, there may be too many affiliates competing and advertising may get overly competitive.

When I first started out in promoting ClickBank products, I was clueless about these information. I simply chose popular products from the niche I was interested in. Some had good conversion rates, while others did not make a single sale. I got smarter in my product choices after I realised that the information does help affiliates recognise the potential of the product. And the best thing is, it is always up to date according to recent sales activity!

Authored By:
Angela Tay

Affiliate Marketing Tips - How to Choose Clickbank Products That Are Hot and Profitable

Are you confused by the array of products from Clickbank, not knowing which to choose and how to begin with?

These are a couple of factors that I will take into consideration when I am selecting a new ClickBank product for affiliate marketing.

1) Is the sales page (the one you see when you click "view pitch page") professional enough?

Always visit the pitch page of the product that you are considering. Imagine yourself as the visitor. Is the copywriting convincing? Is the page easy to read? Does the flow of the sales pitch motivate you to finish reading the whole page, or even entice you to buy the product in any way? A powerful sales page is very important as it is like your "spokesperson" after you successfully drive your targeted traffic to it. Whether the visitor is sold on the product or not depends a lot on what they are reading.

2) How is the commission percentage and amount per sale? (refer to the statistics below each product)

Well, I would recommend commission percentages of 50% to 70% at least. The commission earned per sale I would prefer is $15 and above. Of course, I do promote others that give lesser commissions, if I think it is a good product.

3) What is the gravity of the product? (refer to the statistics below each product)

I will go for any product that has a gravity of 40 to 100. Depending on the niche, I may promote products with gravity 20 to 30 as well. Too high a gravity means that there are many affiliates in the market promoting the product, but it also means the product is selling well. I would probably stay away from products with gravity higher than 200.

4) What is the percentage referred? (refer to the statistics below each product)

This reflects the percentage of the publisher's sales that are referred to by affiliates. If there are enough affiliates promoting, it usually ranges above 70%. This shows that the product converts quite well and is profitable such that there are people who recognise the effort to promote it. However, do also take note that anywhere above 90% also shows that it is getting more and more competitive. If you have paid advertising campaigns, it would probably cost you a lot more.

5) Do a search of the product keyword at Google

Does it return a large number of results and many sponsored listings (AdSense)? If there are at least some sponsored listings, it means that the product is considered profitable enough to be promoted by affiliates who think it is worthwhile to advertise it. But if there are 10 pages or more of sponsored listings, I would think it has become too competitive and would rather look for some other niche to promote.

Well, as you see, it's not too difficult to select a ClickBank product you can promote. If you can, I would also recommend getting a copy of the product you wish to promote first. It's an advantage to be able to examine the ins and outs of the product and provide an unbiased, honest review of it. You will be able to tell your potential customers what you really think about it. Conversion rates from reviews are often known to be much higher than other methods of promotion, so it's a worthwhile deal if you can get the money back with just two or three sales.

Authored By:
Angela Tay