Coming up with a domain name is not a difficult task, but have you considered whether it is appropriate enough for your affiliate business in the long run? Your domain name is the web address you conduct your business at and where your potential customers will find you on the internet. It is like your brand name, so it is very important to get your domain name right from the beginning. You wouldn't want to change your domain name halfway and risk losing the reputation and branding advantage you have established over time right?
A domain name is the part that comes after the "www" of a web address. For example, an address with http://www.abc.com has "abc" as its domain name and .com as its extension. A domain name can be a combination of letters and numbers you create, as long as it is not registered under someone else's name already. No spaces are allowed in a domain name, but hyphens (-) are acceptable. Some people have their websites as http://www.a-b-c-d.com. Usually domain names will end with extensions like .com, .net, .biz, .org.
Put these 5 great tips to good use when choosing a domain name for your affiliate website!
1) Think of a domain name relevant to your business
You may be marketing a skin care niche. Think of the possible keywords that are associated with the niche you are promoting and come up with phrases that are straightforward and can reflect your affiliate product. For example, domain names with words like "wrinkles-no-more" or "skin-solutions" would be quite relevant and appropriate for the niche you are promoting. Choosing a very good keyword rich domain will also help your website rank better with search engines.
2) Keep your domain name short, but memorable
I always like domain names that I can remember off-hand easily. It goes to show that it is short enough, but yet able to leave an impression on the visitor without even the need to bookmark it. If your domain name is less than 20 characters, most people will find it easier to remember and the chances of misspelling your website is much lower if they want to return to your website another day.
3) Keep the spelling of your domain name grammatically correct when possible
It is not advisable to have fancy spelling for domain names. What I mean is using something like our mobile sms message jargon. Your visitors may find it difficult to pronounce and spell and it is not easy to remember. For example, visitors may find http://www.3littlepigzzz.com more confusing than http://www.threelittlepigs.com.
4) Try to avoid letters or numbers that may be interpreted wrongly
Letters such I and number 1 sometimes look so similar that people might read them as the reverse. Letters O and number 0 gives the same problem as well. Try not to put these confusing letters in your domain name, unless it is very relevant to your website and has some meaning of its own. Otherwise your visitors may go to the wrong website to see an error page and be mistaken that the link does not exist at all.
5) Choose the more commonly used domain extensions
I would recommend .com if you are not sure what to get. Most people will associate a website with .com more than anything else! However, many .com domains are usually taken up, especially the more popular ones, but if you can work around with a domain name that is close enough, a .com will look more credible than a .biz or .info.
You can check the availability of your preferred domain names before you even take it up. Create a list of domain names that are modelled after these 5 tips and I'm sure you can find a winner that nobody else has thought of and registered yet!
Authored By:Angela Tay
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